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Shaping the "super fit" table lamp

  • Time of issue:2021-07-09
[Top]

Shaping the "super fit" table lamp

(Summary description)On the market, all kinds of eye protection lights and atmosphere lights are available. From shape to function, it can not only meet the needs of children and students, but also play a certain decorative effect.

  • Time of issue:2021-07-09
Information

Standard: Excellent Shidentsu: Shaping“Super-fitness”table lamp

 

Text:

 

On the market, all kinds of eye protection lights and atmosphere lights are available. From shape to function, it can not only meet the needs of children and students, but also play a certain decorative effect. However, looking closely at the vertical category of table lamps, it is not difficult to find that compared with children and students, the brand of table lamps for the taste-oriented people is scarce, and the existing products lack aesthetics in terms of shape and craftsmanship. Based on insights into the current consumer market, Ushi Dentsu, a brand positioned with“Super-fitness”, has created a series of table lamp works.

 

Small standard: Dig for a neglected“Wales” span>

In terms of the current offline purchase scene, the sales scene of large household appliances is actually biased towards Displays and displays are very rare for the category of table lamps; while online, big brands are basically fighting price wars, and brands that have a strong grasp of quality and technology will choose unique sales channels. These have led to the masses who have the pursuit of quality, when choosing a lamp, they will be confused.

The real needs are always buried under the outside. Eye protection, power saving, and convenience are the high-frequency vocabulary used by consumers when choosing table lamps. Even some consumers think that the necessity of table lamps is very weak. Regarding this point, the Ushi Dentsu team believes:“The necessity of a desk lamp is absolute. Suitable light is the most basic protection for the eyes. Many users will still I don't quite understand it. In life, we use eye drops, eye masks, etc. to protect the comfort of the eye area, but the most important thing is the light source. When working, the ceiling lights in the office and the decorative lights in the home can't actually solve the most fundamental problem. "With roots in the LED industry for many years, Ushi Dentsu understands that the existing market is only a basic level that meets the needs of consumers. It is not that consumers do not need it, but they have no choice.

With the goal of making a table lamp for a quality life home, the Ushi Dentsu team Starting fromIn the first half of 2020, R&D has started.

 

Small standard: Create your own comfortable aesthetics

Creating a lamp that you are satisfied with has become the belief of the Ushi Dentsu team .

After watching a large number of home furnishing exhibitions and lighting exhibitions, after many product improvements , Ushi Dentsu is more clear about its positioning——create a “super-comfortable”table lamp for the quality life home.

“Super-fitness” is not a conceptual term, it is specific The group of people can be entrepreneurs, white-collar workers, freelancers, full-time exquisite mothers; it has a more specific sense of experience, from the appropriate texture, eye view, and touch to aesthetics and creation , Ushi Dentsu is determined to let users experience the "super fit" from the moment they get the product.

arrived at Ushi Dentsu’s production workshop. The ground was spotless and the workers were orderly. In the details, it can be seen that the Ushi Dentsu team controls the details. And these qualities have also created the birth of the Ushi Dentsu brand. “Super comfortable product”, it sounds simple

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